Agenda

Peach Tree, Ambiguous, Anouk Van Klaveren

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In Collaboration with musician/composer Pieter van Vliet.

Peach Tree, Ambiguous marks Anouk van Klaveren’s second installment in her continuous inquiry about functionality

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Residency

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Anouk van Klaveren (NL)

Peach Tree Ambiguous, still from commercial, 2020, by Anouk van Klaveren
Peach Tree Ambiguous, still from commercial, 2020, by Anouk van Klaveren

<< Event Canceled >>

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<< Soon more information about alternative, online presentation >>

Anouk van Klaveren explores objects as physical translations of collective belief systems. She is fascinated about how garments and objects embody cultural norms and values. By intertwining fiction and non-fiction, her work playfully analyses the driving forces of fashion’s seductive nature. Trained as a fashion designer at the Royal Academy of Arts in The Hague, fashion and its normative structures became a theme in a more and more interdisciplinary practice, instead of a medium of expression.

She started experimenting with performance, interviews, site-specific interventions and sculpture, which she uses as a tool to portray and question social norms and value creation. She is co-founder of collective Das Leben am Haverkamp, established in 2014. Das Leben am Haverkamp is a creative platform that represents Christa van der Meer, Dewi Bekker, Gino Anthonisse and Anouk van Klaveren. Together they speak and discuss the current state of affairs of something we delightfully – but often problematically – call fashion.

 

 

Residency program

Peach Tree, Ambiguous, Anouk Van Klaveren

 << Event Canceled >>

<< People who have already reserved a time slot will receive an email >>

<< Soon more information about alternative, online presentation >>

 

In Collaboration with musician/composer Pieter van Vliet.

Peach Tree, Ambiguous marks Anouk van Klaveren’s second installment in her continuous inquiry about functionality; desire and ceremonial performance. Simulating a tribalized department-store, the exhibition will show a wide range of purposefully advertised objects, all blurring the thin line between need and wanting; cause and effect; the voyeur and the exhibitionist. Doused within the realm of commercialized daydreams, Van Klaveren portrays today’s e-environment and its inherent consumer myths.
   

       Peach Tree, Ambiguous is a fictional brand with a deliberate ‘yes-man’ work-ethos. Embracing the deranged logic of today’s marketing- and communications cultus, the brand fully outsourced its products’ raison d’être by hiring an international team of sales experts, content creators and e-commerce models. Peach Tree, Ambiguous’ products blur the line between physical presence and transcendent value: the moment where value becomes a product and products become their value. Adding an acoustic dimension to the Peach Tree Ambiguous mini-mall, Anouk van Klaveren teamed up with musician/composer Pieter van Vliet to turn the reverberant hall of De Fabriek into an audio-visual event - and a memorable gifting idea too!

 

 

        Presentation, 17,18 & 24, 25 October, 12:00 - 18.00

17 & 18 Oct 2020, 12:00 - 18:00 Time Slots: 12:00 - 13:30, 13:30 - 15:00, 15:00 - 16:30, 16:30 -18:00
24 & 25 Oct 2020, 12:00 - 18:00 Time Slots: 12:00 - 13:30, 13:30 - 15:00, 15:00 - 16:30, 16:30 -18:00
Reservations info@defabriekeindhoven.nl -Basic RIVM rules are applying.